"Scott Hartsman, Why Are You So Awesome?" "Well, Internet, It's Like This..."
I have occasionally gently mocked the budding cult of personality around MMO developer emeritus Scott Hartsman, but that cult exists for a reason: not only did he lead the effective resurrection of SOE's flagship Everquest 2 after a disappointing launch into the teeth of a certain World of Warcraft, but then turned around and helped to ship Rift, which to date is still one of the most successful subscription MMOs not named World of Warcraft.
So that makes his Ask Me Anything turn at the Reddit wheel particularly relevant. You know, if you'd like tips on how to actually run an MMO or something.