Customer Service Is Hard

SWG’s new community manager takes a different tack from what we’ve seen previously – managing threads by BEATING THEM INTO SUBMISSION! YAAR! CHOKE HOLD! NO TAP OUT! YAAAARGH!

No, really. Apparently one of his first acts was in making a Friday grab bag-style feature not about SWG, but about its associated collectible card game. The community was unhappy. But then, they were pacified with clear, calm, mature responses!

I feel shafted by many in this community. I am doing my job and I get all this flack about it?

troll my forums again and we’ll have an issue.

Opinion on the post is one thing but comments towards me, on something I had to do on my 3rd day on the job, is another.

I am offended too. That people will take all this time to do nothing but post all this negative text on my first FF. Give me a break. I have been here just over a week and not given a chance to do anything what so ever to make things better but keep spending my time replying to posts that I am sure were made for the previous TCG sets.

Please don’t see if I am all talk.

ahhhh.. you hurt me… I am…… I….. I am crying.. what ever. IT IS LOOT CARDS. LOOOOOOOOOOOOOOOT for in GAMMMMMMMMMMMMMMMMMME and that brings in new PLAYERSSSSSSSSSSS. and new players mean more members for guildddddddddddddddddssssssssssssss.. and I am am tired of reading all this about TCG and getting nothing done for events I wanted to do let alone badge ideas. Now I just want to make a badge with a crying smiley on it and blast it out on here.

I get it. You don’t like it. Attacking me got you on a list you would rather not be on with me. May as well go talk to yourself now.

to make it faster I right click and open quote on each post I want to reply on. I want to make sure I give that personal touch. It floods the thread too just like the trolls have done for too long. lol

Now I just want to dust off the ban button.. put away my project lists for FF’s events, badges, and other things I wanted to do and had in works ALREADY and just slam away at this thread until people get it that I am not any of the other CRM’s that were here before. That I love to have fun but once you get me POd it’s game on.

hmmm. Well.. is it? or is it not? If I am smiling while I type am I angry? LOLOLOL This is fun for me. Just a waste of time for you all that want something done for SWG

And that’s just his first week. Tune in next week when someone posts about gungans!

  • TPRJones

    Well, then. He apparently didn’t read the job description very well.

    Then again, perhaps one of his tasks is “cause forums to explode and die”.

  • Rattran

    The Art and Science of biting the hand that feeds.

  • TPRJones

    More seriously, is there any way to make official forums more useful? Those things are always a hive of scum and villiany. Perhaps a limit of one post per day would encourage posters to use their posts more wisely. Maybe even one post per day with a 255 character limit to make it even more interesting.

  • http://dsob.wordpress.com geldonyetich

    “IT IS LOOT CARDS. LOOOOOOOOOOOOOOOT for in GAMMMMMMMMMMMMMMMMMME and that brings in new PLAYERSSSSSSSSSSS”

    Offhand, I’d say it’s generally a bad move to invite your 15-year-old nephew to do customer service, no matter how mature your sister tells you they are for their age.

    Though, to be fair, in consideration with the usual message board/comment threads I get involved in, I’m not sure I’d do much better with that job (albeit for different reasons).

    Generally speaking, I tend to operate under an assumption the various participants of the thread will be mature, raitonal individuals. However, general internet conduct is to barf out lolcakes while pewpewpewing to victory. I’d likely have half the board banned for being morons inside of 24 hours.

  • Raad

    Guns don’t kill people, CMs do.

  • Raad

    @geldonyetich
    It’s SWG, if it was any other game then yeah but SWG? I don’t know much about their community but for a dead end game yeah, really?

  • http://dsob.wordpress.com geldonyetich

    @Raad
    Now now, SWG isn’t a dead end game, it’s a… what do you a horrible patchwork of impossible-to-meet fan expectations leading to a stitched together Frankenstein horror whose sheer logical fallacy is overlooked through harvesting the lifeblood siphoned out of the slavish devotion from a captive base of true believers… an unorthodox religion?

  • Calandryll

    TPRJones :
    More seriously, is there any way to make official forums more useful? Those things are always a hive of scum and villiany. Perhaps a limit of one post per day would encourage posters to use their posts more wisely. Maybe even one post per day with a 255 character limit to make it even more interesting.

    Not always. The LOTRO forums are very good and they probably have just as much activity. Setting a strong tone early on and then sticking to it works wonders.

    As to the article itself. I have no words. Unreal.

  • http://oracle.the-kgb.com Owain

    TPRJones :Maybe even one post per day with a 255 character limit to make it even more interesting.

    A restriction like that would make my head explode.

  • http://www.arksark.org/blog/ Arkenor

    I would desperately like to see that guy’s resume, and have been a fly on the wall during his interview.

    As I have said before, SOE, I am available for hire.

  • ethereal.wolf

    SOE could probably care less at this point since SW:TOR is looming like a 100ft tsunami. Even if TOR doesn’t meet all the expectations, it will still eviscerate whats left of the SWG player base.

  • http://www,damnedvulpine.com/ J.

    This must be why they were advertising for a new community manager recently, or why a friend of mine asked if he should apply for it.

    Yeah, I don’t know why you’d want to. Especially not after this. But, I guess if you play SWG you’re used to and probably crave abuse.

  • Pat

    Let this be a lesson to employers everywhere. Check the applicant’s math skills! If 1000 people post in a thread and the thread is 1000 posts long, what is the average post per person?

    I cannot understand why so many people can’t figure that one out and instead insist that it’s everyone else who won’t drop it.

  • http://dsob.wordpress.com geldonyetich

    @Pat

    I’ve got a better test for forum moderators than that: an Internet logic test.

    Q: If there is a thread 1000 posts long and 1000 people are involved, how many people have read and understood your post in that thread?
    A: About Zero.

    Q: If there is a moderate-sized post about anything, and someone reads it in the spirit of providing their superiority, how likely are they to misinterpret the post in the worst possible light in order to spark a baseless argument with it?
    A: At least 90% likely.

  • taodon

    There are enough SWG players to warrant a community manager? Can you make a community out of two?

  • Freakazoid

    We need some sort of facepalm emote for this blog, so that I can say there is no facepalm large enough to describe this.

  • Longasc

    I cannot help, but ALL community managers I have known so far were just terrible. There is also never clear what they are actually supposed to do. It differs a lot and depends on the employer. Some companies see them as part of PR, others as a suggestion box, others as chit-chat moderators and whatever.

  • Rodalpho

    The funniest part isn’t his sub-abashi competence level. It’s the title of the page he links to…

    “Star Wars Galaxies – Take Part in a Thriving Star Wars Community”.

    Hilarious!

    http://starwarsgalaxies.station.sony.com/players/news_archive.vm?id=68325&month=current

  • Blake

    In other news, SWG is looking for a new CM. Send in those applications.

  • Longasc

    BTW, is Blizzards “Tseric” this new community manager… SCNR.

  • http://www.arksark.org/blog/ Arkenor

    I assumed they’ed poached someone from the Darkfall forum.

    I do feel for the guy a bit though. Community managers need the patience of Job.

  • Goldensilver

    OMG!!! All WoWplayers check it… IT’S TSERIC!

    Look how he illiterates. It is nearly identical.

  • http://www.arksark.org/blog/ Arkenor

    He does seem quite similar. Surely no-one would have rehired him as a community manager though?

    Actually, no. Tseric came over as much more intelligent than this.

  • dartwick@hotmail.com

    Did you ever see the stuff Gfrasier(shlonger) used to post on Blizz forums before anyone had heard of WOW?

  • Daniel

    Speechless.

  • http://emergentfuture.com Arrakiv

    Pssh, they totally should have hired me. :-P

    I sort of, kind of, vaguely, somewhat know the person they hired though and I’m a bit surprised by the reaction.

  • http://www.mobhunter.com Moorgard

    Perhaps the goal was to make us fondly recall the days of Abashi. Not the strategy I would have chosen.

    Or maybe on the scale of universal karma, the discipline of community management was due to receive a massive black eye. Thanks, karma!

  • http://www.arksark.org/blog/ Arkenor

    Perhaps you could write him an open letter of advice. Open letters are always fun!

    It has got everyone talking about SWG though.

  • http://wowriot.gameriot.com/blogs/Blogryn Bethryn

    “If 1000 people post in a thread and the thread is 1000 posts long, what is the average post per person?”

    That all depends on how many posts have been deleted by the CM prior to observation of the postcount, no?

  • Outlawedprod

    Sadly no matter what he posts he can never achieve the legendary status of Tseric since no one is actually plaing swg =p
    http://tsericdown.ytmnd.com/

  • Jobrill

    Tseric’s breakdown was gradual and beautiful like a delicate flower. This dude is just a whiny pissant.

  • http://www.psychochild.org/ Brian ‘Psychochild’ Green

    Man, this makes me want to go troll the Meridian 59 forum again! I forgot how fun that could be. ;)

  • http://www.arksark.org/blog/ Arkenor

    Breaking down on day 3 does seem to be something of a record. Maybe the users have gotten meaner.

  • http://dsob.wordpress.com geldonyetich

    @Arkenor
    I wager it probably has a lot to do with the scenario,

    Users: We’re still here, and have forgiven you enough for the NGE to look forward to some SWG improvements.

    SOE: COLLECTABLE CARD GAME LOOT! WOOT!

    Users: WTF?

    SWG Community Manager: I understand some of you are upset. Let me say that again: IT IS LOOT CARDS. LOOOOOOOOOOOOOOOT for in GAMMMMMMMMMMMMMMMMMME and that brings in new PLAYERSSSSSSSSSSS. Capiche’?

    Users: WTF?

    SWG Community Manager: Ima going to get my ban stick if you don’t wisen up.

    Users: WTF?

    SWG Community Manager: Seriously, guys, you’re pissing me off.

  • http://www.arksark.org/blog/ Arkenor

    Oh dear, yes. Though I’d have thought most people playing SWG are post-NGE arrivals, but then again, perhaps many people are more forgiving than me.

    Hmm, that would suggest to me that this was a community he hadn’t interacted with before. Just parachuted in, without taking the time to learn its mysterious ways.

  • SkullPhyre

    Draakull was harassed by the forum crowd.They were extremely rude to him. I have been talking with him and I think he is a really cool guy. People just hit him way too hard with all thier crap blaming him for something he did not do.

  • http://www.nerfbat.com Ryan Shwayder

    Thanks for the link…

    Now if I ever write a book about community management, I’ll have something good to put in it.

  • http://www.arksark.org/blog/ Arkenor

    LOOOOOOOOOOOOOOOT for in GAMMMMMMMMMMMMMMMMMME and that brings in new PLAYERSSSSSSSSSSS. and new players mean more members for guildddddddddddddddddssssssssssssss..

    Also, I move that this is totally untrue. Who on earth would start playing SWG just because their card game got some loot cards? If I’d been there, such patronising nonsense would have annoyed me too.

  • Gx1080

    He was a dev and saw what people thought of the product. Or he found out that SWG was going to close shop and its pissed because he is LFG in secret. Or he posted drunk and/or high. Or he is just an idiot. I dont know, but if he wasnt LFG then, now it is.

  • Jeff

    If I didn’t know any better I would swear he ran the Warhammer Beta.

  • Leedo

    Actually there are those of us on those forums rooting for him. What is being missed is the satirical nature of his posts. Those forums have been ruled by the trolls for too long and that really degrades the usefulness of them. There seems to be no one more vitriolic than a Star Wars Fanboy. I notice even these posts bring up the NGE, which at this point is getting to be ancient history (in terms of MMO time anyway). Anyway, he was calling the idiots out and trying to show them just stupid they make themselves look as well as establishing his alpha dog status. I think he is trying to reestablish a real community where people actually participate. Most post from people trying to make suggestions or ask questions have some form of statement asking people to troll elsewhere or don’t flame. I know, not a unique situation, but I say go Draakul go!

  • http://www.linkedin.com/in/mdcnet Mike Carrieri

    Tip: Have community meetings with randomly chosen leaders to start discussions. #1 subject “What is/not working”. If the leader tanks/bombs switch them out. Follow the chat of the group’s discussion and you will see the holes and golds. I’ve been in CS in several different companies, and it’s easy. Tell ‘em you understand and are there to help. That’ll fix 80% of complaints. THen do for the customer what your company claims to do for them. Simple!

    http://www.linkedin.com/in/mdcnet

  • Mortarion

    MMO players are personally insulting a community manager in his first week on the job?

    SAY IT AIN’T SO!

  • http://deathknightspree.blogspot.com/ Stabs

    Most interesting thing to happen in SWG in 5 years.

  • Pingback: West Karana » Nightly Blogroll 6/09 — Freemium Edition

  • http://overlypositive.com Frank

    Good God. The first thing you learn as a forum moderator/administrator is to grow a thick skin and learn to be adept at handling the usual forum trolls. You can still be professional yet be able to be, well, direct with players in terms of how they’re acting.

    At Warhammer Alliance I have a strict policy on professionalism – the forums are not a plaything nor your sandbox, and people can and will be shitty to you. It’s just not kosher to lash back at them unless that is what the site promotes in terms of style.

    And to think this guy gets paid for this. Where can I sign up for a job like this? I must be doing it wrong.

  • Angelworks

    You know whats really sad is I’ve been turned down for jobs like this, but I have years of customer service experience. Makes me wonder what people like him do to get work.

    Anyhow if Sony is smart he won’t last another week.

  • Suedeo

    A company representative may lose their temper and insult customers when job frustrations build up with no outlet, and a direct insult suddenly triggers feedback that’s unfairly based on how the rep’s day went. Controlling this is all part of being a professional.

    That said, let me just go ahead and use my anonymity to say that customers, in general, including myself (ouch), are a bunch of touchy, whiny babies that fail to take the time to think things through before jumping to a worst-case conclusion and then posting their sad drama of storied deceit and betrayal on the Internet, which I happen to like.

  • Suedeo

    Ok, It’s my first day on the job as Community person for SWG for my first assignment to announce whatever the hell this is. Here goes:

    Me Booger. Booger new. Yo! Check out Booger’s incredibly glossy sig banner!

    This Booger’s thread. Booger’s thread about new TCG Card Game Loot. Check out awesome Exhibit A (link) terrific Exhibit B (link)…

    … and, Marvellous Exhibit C: (sweet screenshot that fills the entire page).

    Is that cool or what?!

    You can talk about this stuff here in Booger’s thread if you want. Be respectful in Booger’s thread or you might get “Booger’s Day Off” which is sudden 24-hour forum posting vacation. Booger mean. Rowr!

    Booger promise to take best things you say in Booger’s thread to boss. Boss make SWG Better!

    Booger going to eat lunch (where lunch room?), back soon with another thread about more announcements that Booger is eager to share with everybody!

  • Sullee

    Wow.. two abashi references.. don’t continue to evoke Teh Gordon (or ds or prokof).

    Anyway I didn’t click through to see the other side of the story here.. I’m sure it wasn’t pretty just knowing the scenario. And make no mistake.. Sony has gone a little effing crazy over the whole collectible card thing. I don’t mind that they have it I just don’t want it shoved into my face every 10s.

    No real excuse for the meltdown though. Sorry but I don’t think CM is as hard as having to deal with morons in person or even on the phone and lots of people (including myself) have done that professionally in tough circumstances for years (not a few days).