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	<title>Comments on: Hey, I Can Answer That One! It Sucks!</title>
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	<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/</link>
	<description>Random Comments About Games and Tractors</description>
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		<title>By: L.</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17272</link>
		<dc:creator>L.</dc:creator>
		<pubDate>Tue, 09 Dec 2008 04:18:43 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17272</guid>
		<description>I did a search on the page and was amazed to see that in neither the OP nor the responses was the name &quot;Garriott&quot; mentioned.  Talk about ignoring the elephant in the room.  Who&#039;s responsible?  Who accepted all that money from investors and who flew into space with it?

And I don&#039;t feel too sorry for Swofford.  When the Korea Times reported the whole truth about the &quot;financial disaster&quot; in Feb 2008 the PR department at NcSoft Austin  called the paper and reporter quite a few unkind names, and insinuated that the reporter was dishonest and incompetent.   The gaming community did their share of jeering at the reporter at Swofford&#039;s example.

Maybe you don&#039;t have the answers because you&#039;ve got blinders on.</description>
		<content:encoded><![CDATA[<p>I did a search on the page and was amazed to see that in neither the OP nor the responses was the name &#8220;Garriott&#8221; mentioned.  Talk about ignoring the elephant in the room.  Who&#8217;s responsible?  Who accepted all that money from investors and who flew into space with it?</p>
<p>And I don&#8217;t feel too sorry for Swofford.  When the Korea Times reported the whole truth about the &#8220;financial disaster&#8221; in Feb 2008 the PR department at NcSoft Austin  called the paper and reporter quite a few unkind names, and insinuated that the reporter was dishonest and incompetent.   The gaming community did their share of jeering at the reporter at Swofford&#8217;s example.</p>
<p>Maybe you don&#8217;t have the answers because you&#8217;ve got blinders on.</p>
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		<title>By: Timbo</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17271</link>
		<dc:creator>Timbo</dc:creator>
		<pubDate>Tue, 09 Dec 2008 00:00:52 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17271</guid>
		<description>Lemme see if I got this straight...

The game cost about $50M to create, and they currently have 30,000 players. Just for grins, let&#039;s say for each subber currently playing, FIVE other people bought the game at the full $50 each, but lost interest &amp; stopped playing.

So that&#039;s 180,000 boxes at $50 each or $9m in box revenue, trying to offset $50m in dev costs. If TR charges industry standard rate of $15 per month, the small subscription base would only generate $5.4m per year in revenue, not profits.

So even if they had ZERO operating costs, the sub revenue would need over 7 1/2 years just for the project to break even.  If it was *your personal* money at stake, you&#039;d pull the plug too.</description>
		<content:encoded><![CDATA[<p>Lemme see if I got this straight&#8230;</p>
<p>The game cost about $50M to create, and they currently have 30,000 players. Just for grins, let&#8217;s say for each subber currently playing, FIVE other people bought the game at the full $50 each, but lost interest &amp; stopped playing.</p>
<p>So that&#8217;s 180,000 boxes at $50 each or $9m in box revenue, trying to offset $50m in dev costs. If TR charges industry standard rate of $15 per month, the small subscription base would only generate $5.4m per year in revenue, not profits.</p>
<p>So even if they had ZERO operating costs, the sub revenue would need over 7 1/2 years just for the project to break even.  If it was *your personal* money at stake, you&#8217;d pull the plug too.</p>
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		<title>By: MMOG Nation &#187; Catching up with MMOG Nation</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17270</link>
		<dc:creator>MMOG Nation &#187; Catching up with MMOG Nation</dc:creator>
		<pubDate>Sat, 06 Dec 2008 19:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17270</guid>
		<description>[...] nothing but hell from it from people on both sides of the fence. I particularly didn’t appreciate this post from Lum; we talked via email and I guess I feel a little better about it. I perpetually live in a state of [...]</description>
		<content:encoded><![CDATA[<p>[...] nothing but hell from it from people on both sides of the fence. I particularly didn’t appreciate this post from Lum; we talked via email and I guess I feel a little better about it. I perpetually live in a state of [...]</p>
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		<title>By: faefrost</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17273</link>
		<dc:creator>faefrost</dc:creator>
		<pubDate>Fri, 05 Dec 2008 21:44:18 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17273</guid>
		<description>Keep in mind with those extremely low numbers games that SOE operates. Most of them they picked up at fire sale prices, Such as Vanguard and matrix Online. SOE didn&#039;t foot the development costs. That loss got recorded elsewhere. This makes it very easy to keep the game going at a minimal profit.

the weird thing is of TR had killed NCSoft or AC2 had pushed Turbine into bankruptcy, both games probably would have still been up and running in some form today. When a MMO closes it is normally that it is a cost that exceeds that which the developer/producer/owner wishes to bear.</description>
		<content:encoded><![CDATA[<p>Keep in mind with those extremely low numbers games that SOE operates. Most of them they picked up at fire sale prices, Such as Vanguard and matrix Online. SOE didn&#8217;t foot the development costs. That loss got recorded elsewhere. This makes it very easy to keep the game going at a minimal profit.</p>
<p>the weird thing is of TR had killed NCSoft or AC2 had pushed Turbine into bankruptcy, both games probably would have still been up and running in some form today. When a MMO closes it is normally that it is a cost that exceeds that which the developer/producer/owner wishes to bear.</p>
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		<title>By: Rubylite</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17294</link>
		<dc:creator>Rubylite</dc:creator>
		<pubDate>Wed, 03 Dec 2008 17:43:51 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17294</guid>
		<description>Maybe your next post will be about AIDS in Africa or the vast starving populations throughout the world which are vastly more important than some developers losing their jobs.

It&#039;s all relative, you don&#039;t have the magic truth wand.

Consumers should not be expected to get heart broken about what the devs are gunna do after they lost their jobs. It does not relate to them at all.</description>
		<content:encoded><![CDATA[<p>Maybe your next post will be about AIDS in Africa or the vast starving populations throughout the world which are vastly more important than some developers losing their jobs.</p>
<p>It&#8217;s all relative, you don&#8217;t have the magic truth wand.</p>
<p>Consumers should not be expected to get heart broken about what the devs are gunna do after they lost their jobs. It does not relate to them at all.</p>
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		<title>By: UnSub</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17293</link>
		<dc:creator>UnSub</dc:creator>
		<pubDate>Wed, 03 Dec 2008 07:58:04 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17293</guid>
		<description>Nerd rage generally only kicks in after the fact; before then, everything is pretty much unicorns and starbeams. Look at WAR: lots of luv and omg and it&#039;ll be so awesome before launch, but it didn&#039;t take long for the worm to turn. Same with Darkfall... if / when it eventually launches.

Also, from memory, TR was giving NCsoft negative royalties, meaning they had to pay out more money to licensees than they were getting in return from player subs. TR cost a bomb to develop, a bomb to run and was a bomb of a product.

However, as a question: which is sadder? An unsuccessful MMO that is quickly killed (TR), or a borderline successful MMO that is kept in zombie status and not a particularly large player base (SOE&#039;s stable, particularly MxO)?

Finally - it really depends on who at Massively is writing the article as to if the PR guy gets a blowjob or not.</description>
		<content:encoded><![CDATA[<p>Nerd rage generally only kicks in after the fact; before then, everything is pretty much unicorns and starbeams. Look at WAR: lots of luv and omg and it&#8217;ll be so awesome before launch, but it didn&#8217;t take long for the worm to turn. Same with Darkfall&#8230; if / when it eventually launches.</p>
<p>Also, from memory, TR was giving NCsoft negative royalties, meaning they had to pay out more money to licensees than they were getting in return from player subs. TR cost a bomb to develop, a bomb to run and was a bomb of a product.</p>
<p>However, as a question: which is sadder? An unsuccessful MMO that is quickly killed (TR), or a borderline successful MMO that is kept in zombie status and not a particularly large player base (SOE&#8217;s stable, particularly MxO)?</p>
<p>Finally &#8211; it really depends on who at Massively is writing the article as to if the PR guy gets a blowjob or not.</p>
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		<title>By: D-0ne</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17292</link>
		<dc:creator>D-0ne</dc:creator>
		<pubDate>Wed, 03 Dec 2008 04:26:13 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17292</guid>
		<description>Inclusion has its price.</description>
		<content:encoded><![CDATA[<p>Inclusion has its price.</p>
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		<title>By: J.</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17291</link>
		<dc:creator>J.</dc:creator>
		<pubDate>Wed, 03 Dec 2008 03:28:41 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17291</guid>
		<description>&quot;Their subscriber numbers should be enough for a modest-but-steady income stream that brings in more money than they spend maintaining it.&quot;

Should assumes that was the case.</description>
		<content:encoded><![CDATA[<p>&#8220;Their subscriber numbers should be enough for a modest-but-steady income stream that brings in more money than they spend maintaining it.&#8221;</p>
<p>Should assumes that was the case.</p>
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		<title>By: Calandryll</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17290</link>
		<dc:creator>Calandryll</dc:creator>
		<pubDate>Tue, 02 Dec 2008 21:30:40 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17290</guid>
		<description>Calling it a lie or calling Dave a liar is silly. Less than a month before AC2 was shut down, the decision hadn&#039;t been made yet. We kind of new it was coming, but there was a team tasked with working on ideas to keep it running. I know this for a fact because I was on that team. If someone had asked our PR person if AC2 was going to be shutdown, even two weeks before we made the announcement, he would have said no and he wouldn&#039;t have been lying. We made the final decision and made the announcement less than a week apart.

Mostly though, I see nothing false about what Dave wrote. He said the earlier layoffs didn&#039;t impact TR (true), that Operation Immortality was in full swing (true), and that the team was dedicated (very true) and still working on the game (true).

Where is the lie again?


Companies can&#039;t talk about decisions that *might* get made in cases like this. If he said &quot;we&#039;re considering shutting down TR&quot; that would have torpedoed any chance the team had of recovering it. It would have been flat out stupid to say that. And expecting them to do anything else is unfair and just setting yourself up for disappointment.</description>
		<content:encoded><![CDATA[<p>Calling it a lie or calling Dave a liar is silly. Less than a month before AC2 was shut down, the decision hadn&#8217;t been made yet. We kind of new it was coming, but there was a team tasked with working on ideas to keep it running. I know this for a fact because I was on that team. If someone had asked our PR person if AC2 was going to be shutdown, even two weeks before we made the announcement, he would have said no and he wouldn&#8217;t have been lying. We made the final decision and made the announcement less than a week apart.</p>
<p>Mostly though, I see nothing false about what Dave wrote. He said the earlier layoffs didn&#8217;t impact TR (true), that Operation Immortality was in full swing (true), and that the team was dedicated (very true) and still working on the game (true).</p>
<p>Where is the lie again?</p>
<p>Companies can&#8217;t talk about decisions that *might* get made in cases like this. If he said &#8220;we&#8217;re considering shutting down TR&#8221; that would have torpedoed any chance the team had of recovering it. It would have been flat out stupid to say that. And expecting them to do anything else is unfair and just setting yourself up for disappointment.</p>
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		<title>By: Chas</title>
		<link>http://brokentoys.org/2008/12/02/hey-i-can-answer-that-one-it-sucks/comment-page-1/#comment-17289</link>
		<dc:creator>Chas</dc:creator>
		<pubDate>Tue, 02 Dec 2008 21:17:23 +0000</pubDate>
		<guid isPermaLink="false">http://sjennings.wordpress.com/?p=3180#comment-17289</guid>
		<description>Yeebo, this is just guessing, but there are several factors in determining profitability of low-population servers.

--Size of the sustained development is just one frequently mentioned here... sure, you can shrink to a skeleton crew if your code is hardy and running well, but if your game is showing stress fractures and will need an investment to even sustain its current population, you&#039;ve got problems.  U

--underlying tech might also play a factor.  TR has a kind of pseudo-shooter feel that&#039;s far less tolerant to issues like what the client displays than your typical system, meaning more frequent positional updates are needed, meaning more of the subscription $$ going to bandwidth costs.

--contractual obligations are often a big one.  These companies don&#039;t operate in a vaccuum- there are partnerships and various service providers.  Many of these may have been minimum-set-fees that could only be escaped by the total termination of the service...

--finally, there&#039;s also a gamble that when you lose the player, you might just be gaining the player elsewhere instead.  They may bet that a good share of the typical TR&#039;er will use the subscription $$ for another NCSoft game instead.</description>
		<content:encoded><![CDATA[<p>Yeebo, this is just guessing, but there are several factors in determining profitability of low-population servers.</p>
<p>&#8211;Size of the sustained development is just one frequently mentioned here&#8230; sure, you can shrink to a skeleton crew if your code is hardy and running well, but if your game is showing stress fractures and will need an investment to even sustain its current population, you&#8217;ve got problems.  U</p>
<p>&#8211;underlying tech might also play a factor.  TR has a kind of pseudo-shooter feel that&#8217;s far less tolerant to issues like what the client displays than your typical system, meaning more frequent positional updates are needed, meaning more of the subscription $$ going to bandwidth costs.</p>
<p>&#8211;contractual obligations are often a big one.  These companies don&#8217;t operate in a vaccuum- there are partnerships and various service providers.  Many of these may have been minimum-set-fees that could only be escaped by the total termination of the service&#8230;</p>
<p>&#8211;finally, there&#8217;s also a gamble that when you lose the player, you might just be gaining the player elsewhere instead.  They may bet that a good share of the typical TR&#8217;er will use the subscription $$ for another NCSoft game instead.</p>
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