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Belgiumgate!
How about some Warhammer news not involving Mark Jacobs’ blog? Leave the man alone, he is allowed to blog just like the rest of us! Instead we have Tobold’s blog. Tobold is a guy who blogs about MMOs, in a fairly drama-free fashion. (This last bit differentiates him from… well… the rest of us.) Recently he made a fairly innocuous post:
In the interest of full disclosure I’d like to tell you that I accepted a free subscription for the US version of Warhammer Online: Age of Reckoning. Yeah, I know, it smells like a bribe, but my reporting on WAR is not going to be influenced.
This isn’t particularly news, save that someone at Mythic (or most likely Goa, Tobold being European) was clueful enough to toss Tobold a media account. “Media” is an account type – people who write about games for a living generally aren’t expected to pay for them. Web sites have had a history of kind of fudging that standard a bit – the gold standard of course being the web site that exists solely to gain its writers E3 passes – but in general if someone has a published byline, and more to the point, can get the game company in question some publicity, they get tossed a comped account.
This is, if not a secret, not really talked about that much. Writers don’t like to talk about it because it makes other people jealous and, of course, seems like a bribe. Which is funny, since game companies have a history of offering MUCH BETTER bribes. MMO companies don’t like to talk about it because, well, if you have a not very successful game, a significant portion of your subscriber base may well be media accounts!
And after this week, bloggers aren’t going to talk about it, because, well, it takes away your street cred from raging at the man or something.
We are simply gamers here, not press. There is no reason for anyone to give us free stuff. We aren’t trying to get gigs in the game industry, so we don’t care if we piss them off either.
Given the layoff news from the gaming industry of late, you might want to keep that writing gig anyway! And then you have some folks that are just plain jealous that someone is saving $15 a month:
Looking for 1.8 million more visitors and 1800 more subscribers. Apparently this might qualify me for a free Warhammer Online subscription…
From this insider’s perspective, Belgiumgate is kind of silly, and not just because I like typing the word “Belgium”. If you think a blog author is going to be bought off by a comped account worth a bit more than what I paid for a bowl of pho this afternoon… that must be damned good pho. And it wasn’t. I’d want AT least some Pad Kee Maw before I give up all my principles.
Full disclosure, since apparently this is something really important in the blogging community: I do not have a comped account for Warhammer Online. I do have a comped account for Dark Age of Camelot. You know, because I like, worked on it and stuff. I used to have a comped account for City of Heroes, too, but that got turned off. Sad face! I’m now going to write mean things about their next patch. That’ll show ‘em.
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about 1 year ago
Westminister Pho, in California is great.
I have to say, not having to pay 15$$ may influence someone somewhat but I don’t think they will outright lie for a company.
about 1 year ago
I dunno….it starts with $15/month free accounts and soon enough you’re snorting coke off a stripper’s buttocks with Derek Smart on a yacht and finding yourself writing lengthy tributes to 3000AD’s “Universal Combat.”
So, just keep that in mind….if you ever wax poetic about Mr. Smart, people are going to be spending a lot of time searching Google images for “Snow-faced Lum.”
about 1 year ago
Screw media accounts in MMOs (though I could use the small savings in my entertainment bill)… What I want is a media account for Steam. Download any game from their service for free? Want!
about 1 year ago
I think I’d prefer that to Amber’s latest meme involving stripper poles.
about 1 year ago
HEY THIS ARE SERIOUS BUSINESS
WE ARE SERIOUS WEBSITE.
about 1 year ago
“…the gold standard of course being the web site that exists solely to gain its writers E3 passes…”
I have no clue what you’re talking about.
about 1 year ago
It was totally not with Derek.
about 1 year ago
I think it was Mythic, because he said he got a US account, so he will still be paying for a EU account.
about 1 year ago
I don’t think you have to worry about that. If ever there were any doubts about my ability to rally the troops to a meme, let those doubts now be confirmed. Aren’t you glad I’m not Raph Koster?
about 1 year ago
Hey, I’d gladly take an account. At least it would spare me the fuss to get an US one.
about 1 year ago
Odd, I have a MMO bill of exactly $0 every month… Always have.
Remember, “People will do anything for a potato.”
about 1 year ago
I like how people assume that Mythic can coerce him with a free subscription even if he doesn’t like the game. Really, you have to wonder if some of these skeptics of Tobold would be into BDSM if you offered it for free…
On another front: smart move by Mythic, the best part is that their cheap advertising is a contingency for rebuilding their entire customer base if they bomb their release. If they do so, not many would consider re-subscribing further down the road, but with free subs handed out to people in a position to spread the word they can potentially pull back from such a disaster if they get fixes out fast enough that even the people with free subs don’t lose interest, provided that any fixes make the game noteworthy enough to garner attention after a failed launch.
about 1 year ago
Beware of geeks bearing gifts.
about 1 year ago
I wonder if people think that sports journalists pay for tickets to cover sporting events, or that political pundits donate money to attend political fundraisers?
Any one with a real job knows that no one with a real job is going to be swayed by a $15 a month comped account.
about 1 year ago
There is only one part of this that concerns me at all, and it is an example of the difference between this and free tickets to a sporting event, or a movie, or a play, or a free copy of a book.
The characters on your account gain levels, money, items, etc. Hours of time gets invested in them. Eventually hundreds or thousands of hours of time. At that point, what happens when you, as a writer, would normally feel compelled to really skewer the company for something you object to. They have your “precious” characters under their control. You don’t own the account… THEY DO.
Now what?
-Michael Hartman
Blogging about Online Gaming and Virtual Worlds:
http://www.muckbeast.com
about 1 year ago
Umm, what happened to Sanya’s blog? Did she have a comped account to Vanguard and it got dropped or something?
about 1 year ago
I had a comped account for EVE Online while I was writing for Gaming Moments. I was an EVE fanboy before that though and still am. The comped account was a bonus and it didn’t influence my coverage of the game at all. I would have been nice about it regardless.
about 1 year ago
Jealous? If I’m going to be honest, then I’d say yes, I was at least a little jealous. But my point is to ask game developers about their criteria for giving out such rewards to the blogging community. What helps to make the decision that blog A warrants a freebie and blog B does not, considering that neither is technically an industry insider. Is it number of page views, subscriptions, article quality, hype produced for the game? That’s what drove me to write that piece.
Yes its all a bit silly. When it comes down to it, I don’t care who gets what freebie here and there. I’m more curious as to what it takes to draw such attention that game developers feel the need to shower such gifts on you. Honestly, these gifts are probably more of a headache than not, but it still doesn’t stop me from wondering. And also, I mentioned in my post that it wasn’t about me, there are far more accomplished and popular bloggers that have done tremendous things for certain gaming communities which deserve consideration for these types of things. It was not intended to be a “hey, look at me” type of post. I’m nobody in the gaming world, I don’t expect such things.
about 1 year ago
I have never been to E3 nor have I ever been offered passes in exchange for writing drivel.
about 1 year ago
$15 pho? Jebus.
about 1 year ago
It’s not just $15 a month BTW… When gaming companies comp you they include the Cost of the box… In fact they used to send you the box. Now you just download the game and play for free.
You don’t even have to be good at writing or even keep your blog up to dated every three months to get comped for damn near every MMRPG out there, just ask the guys at corpnews.com. ;^)
about 1 year ago
Yeah. If a comped account was enough, “Taxi to victory” would never have happened.
about 1 year ago
Sorry, that wasn’t clear. I mean to say, if we thought a comp’d account was enough to buy off game bloggers, we would have given Lum one. We didn’t.
about 1 year ago
‘I like typing the word “Belgium”’
Were you not aware that Belgium is one of the rudest curse words in the universe?
about 1 year ago
Interesting thing. Until this blog post? I didn’t realize that the review account I had for WoW was a free account. Guess I’m moving up in the review industry, since I had base accounts for both of the other MMOs I’ve reviewed. Oh well, more gaming for me until I get bored of WAR.
And yes, I’m writing the review, and it should be obvious from the first paragraph there that no, I’m not going to let the fact that I’m getting a free account sway my review anymore than getting the game itself free usually does. If it’s a good game, it gets a good review, and it’s as simple as that.
about 1 year ago
I do not think that Keen and many others qualify as more than mere fanbois. Especially Keen, who loves every new mmo release 4 months before release, gets burned after two weeks, only to start hyping the next one coming.
about 1 year ago
Zarniwoop: no, that is ‘cricket’. :]
about 1 year ago
I have a comp’ed account for EQ1, and only paid for one of the expansions in all the time I played it (rest would show up in the mail a day or so prior to public release). It never affected how I felt about the bugs and stuff in the game, but it certainly affected my desire and duration of play- knowing it was free meant I would take a bit more abuse. That said, I had a great many friends in the same boat, some of them with mutliple media accounts. Sony had a habit of giving them out like party favors. This was long before I wrote for a game blog too.
I’ve read Tobold’s site for a long time. I’m sure he posted the info (although I haven’t read the post he made) in order to have a come-clean concious moment with his readers, in case someone heard it elsewhere. I’d probably take the free pass myself if it was offered. While I’ve never met him beyond his blog, I doubt this would influence him. He has a visible integrity there.
about 1 year ago
Actually most people don’t truely appreciate what they haven’t paid for. I used to take seminars from this company, and they experimented with giving the seminar away. They found that in post-seminar surveys that people who actually paid for the service got a lot more out of it. It has to do with being invested, and in making the most of your investment. If you aren’t invested you’re much more likely to take the attitude “meh, I didn’t pay for it, so who cares?”.
So it works that way for education, I’m not so sure it does for entertainment, but I kind of feel like it still does to some extent. In that case, if Mythic wants people to actually get the whole expeirence out of their game before writing about it, they should be charging journalists full price. I expect they would get better results.
about 1 year ago
I would like to point out we are pretty busy on the forums…
about 1 year ago
“I wonder if people think that sports journalists pay for tickets to cover sporting events, or that political pundits donate money to attend political fundraisers?” – Iconic
And how do new movies get reviewer comments in their ads BEFORE they are released? And how do play reviewers get opening night tickets to even the most popular productions? Free media previews and comped tickets, that’s how.
It is up to the game reviewers to give honest assessments and, more importantly, it is up to the community to support those reviewers. I think over time the marketplace weeds out those reviewers that “sell” their opinions. Consumers will only allow themselves to be burned so many times by a good review for a bad game before the trust is gone. I also think community reviews like Amazon’s User Reviews will grow in popularity. On popular items you can get thousands of opinions. These tools are still in their infancy but have much potential. More robust sorting and ratings on posters are two enhancements tat could be made.
And are comps really that bad? P&G uses technique called [url=]http://www.dmrinteractive.com/newsletter/apr06.html]Vocalpoint[/url].
“P&G screens each member to determine their likelihood of being the best-connected “connectors” among the nation’s 60 million moms.
While Vocalpoint is presented as an opinion-driven resource for moms interested in trying new products and giving their feedback, Vocalpoint’s main purpose is to provide a marketing channel for products and services. Through Vocalpoint, P&G has established their own database marketing channel that operates independently of and no longer relies on traditional media like television, radio, outdoor, etc. Vocalpoint does use direct mail and other one-to-one marketing in addition to its email and online marketing initiatives.”
In other words, P&G has made a database of moms that they know are leaders of small social groups. The database is then used to market to these leaders including free product samples. P&G’s market place accepts this technique.
If a game developer or publisher creates a database of guild leaders and guild stats then targets free copies and 1 month subs of their newest MMO to this database how is this any different than what P&G has done?
about 1 year ago
“In that case, if Mythic wants people to actually get the whole expeirence out of their game before writing about it, they should be charging journalists full price. I expect they would get better results.”
Some one who is reviewing professionally or even semi professionally is already looking at a significant investment of time. They monetary cost is almost a non consideration when you’re talking about MMOs.
about 1 year ago
Okay, let’s go with full disclosure , since I’m using a different username than I usually do here:
This is Jason from Gaming Trend. WAR will be the third MMO review I’ve written (with the EQ2 Faedwyr expansion and LOTR Online being the other two). With the other two, I got retail boxes in the mail, and that was that. As far as SOE and Turbine was concerned on their end, I was a customer. I don’t know it it’s because GT wasn’t or isn’t considered big enough or what. I really wasn’t concerned about it. WAR is the first time I’ve gotten a press account, but like I said earlier, it doesn’t change how I review the game, or when the review is written. To be honest, I haven’t even started writing yet, as the game is still Officially in beta. I’ve taken some notes on things to look at, but I’ve been simply playing it right now, and submitting bug reports just like I would if I was a normal beta tester.
Now, starting Sunday? I start taking serious notes and poking around the systems, as the game should be ready for live play at that point (head start, and all that jazz). The one thing it being a free account /might/ change is that I might actually be willing to play the game past the first 30 days, and cause me to cancel my EQ2 account (which I’m playing for fun currently).
about 1 year ago
Oddly enough, a proud member of your old “usual suspects” was Belgian. I’m sure somewhere he’s chortling.
The trick to media accounts *used to be* to be a fanboi site full of hacks, smart asses and disgruntled college students and convince the devs you were legitimate. Never made it to E3, but is West Coast coke really better than East Coast coke? Wait, that can’t be a serious question.
Sorry, I no longer have the pictures of you and Dr. Twister sitting next to each other at an E3 thing. Back to my Abyss.
about 1 year ago
MMORPG.Com and the others are sold already seasonally to Funcom or some other major studio. Of course, you give free accounts to influental people, because they might write about it, so you spread the word even if the review is not entirely positive.
The whole worked perfectly well for Blizzard. It worked for Funcom. And it will work for Mythic as well.
about 1 year ago
I used to be so pissed off that theatre reviewers got comp tickets to plays. But then I became a reviewer myself, and it was all right with me!
Actually I wasn’t pissed off to begin with. It just wasn’t a big deal.
about 1 year ago
No one is giving me a free WAR account either
about 1 year ago
On the flip side of the entire debate:
A MMO is not like any other genre of game out there. Most games are reviewed at or right before launch, and are generally never touched again until their expansions hit. Patches may come, but for the most part they are only bug fixes and not new content.
MMOs, on the other hand, never ‘end’ so to speak. They’re constantly receiving updates through both patches and expansions, and so it makes sense to give a media account that doesn’t expire. This allows for the ability to go back after a big patch, or once a month, and post another article that sheds light on changes within the game, which is more press for the publisher and developer. I see this as a win-win, honestly.
Granted, a lot of sites probably never /do/ any of that other than the MMO-specific review sites, but I think we’re going to try it with WAR.
about 1 year ago
I stopped subscribing to Tobold after he started advertising gold on his blog via an “interview” with a gold farming company. I’m not surprised he got a comped account either.
about 1 year ago
Just to destroy the first line of your post, Mark Jacobs posted his comments.
about 1 year ago
I really doubt Tobald being able to avoid the whole “GOA thing” would make him change his mind about how he feels about the game, and Mark Jacobs personally vouches for him!
But seriously “free stuff” is a part of any industry. Once that’s disclosed, folks can form their own opinion about what’s being said (and at the end of the day, “your” opinion is the only one that really matters). At least Tobald has the nads to step up and disclose, kudos for that mate.
about 1 year ago
The outrage over this is simple. Most bloggers are 15-22, and live off mommy and daddy’s money. Since they have to cajole their parents for every cent they receive, $15 is a HUGE BIG DEAL. Thus, in 15-22 year old inflation-adjusted terms, Tobold is getting something like $1000. Quite simple, really.
about 1 year ago
Mark Jacobs dialogue was a good read. But it was his blog avatar image, that got me thinking, isn’t that an iron cross blend with a swatiska!?
about 1 year ago
Hey Scott, I know we don’t have a long time standing, but I’m seeking some free lance advice on doing what it is you do best. Basically, I’m looking at trying to create or possibly join a squad of honest reviewees. Just like you, I started playing a long time ago, back in the MuDD Age. In fact, I miss playing Gemstone 3 from time to time.
I guess what I’m saying is, MMO’s and me feel watered down at this point in my life. So I thought maybe providing reviews might make things more interesting again. I’m sure over my MMO career, I’ve probably invested some 15-20,000 hours of gameplay. Thats a lot of mongbat generations.
So, lets say I’m not an expert at HTML or website design but need a comfortable home free of current “independent” gaming site restrictions. Any tips or maybe a finger in the right direction perhaps? As for a quick history about me, I’m almost 36, a combat medic in the Army and a rabid MMO fan. However, I feel compelled to help shed some light on this growing industry.
If you can’t help, maybe you could send me a mongbat to ease my conscious?
about 1 year ago
I don’t get it. It’s just a damn game. Now if someone got a lifetime supply of GASOLINE then that’s something to get upset about.
about 1 year ago
I can see comped game accounts affecting coverage theoretically. Maybe if they handed them out to medium sized bloggers or smaller that don’t normally get free stuff, that could be the difference between the blogger giving the game a chance (simple cognitive resonance) or not even playing it at all.
Also, I could see the comped accounts maybe affecting coverage in *reverse* of the sexy conspiracy theory, as in big sites who don’t get them could get pissy. That’s not really the dev or publisher’s fault though.
But are these effects significant enough to justify putting two words together about them? I don’t think so.