It’s not so much that they’re blunt as that they assume the IQ of the average TV watcher is somewhere near that of the family dog, and adjust their pitches accordingly.
It doesn’t matter what fruit or pie filling or whatever else you add to yogurt, it still tastes like a glass of milk you left sitting in the kitchen window for 2 weeks.
French Vanilla was the staple flavor of my youth; none of that preserved, pseudo-fruit at the bottom. All yogurt ’til the last scoop.
As for gender-bias in advertising; meh, visual stimulus is the path of least resistance in subliminal messaging, that’s why it’s effective. If yogurt advertising is political, it should target the largest base: contemporary, health-conscious, sub/urbanite women fitting that demographic nicely. Beer commercials should be aimed towards making me laugh.
The ones that say over and over “we make that SPECIAL (wink) part of the male body…”? That drives me semi insane. Suck it up and use the word! What happens if that guy feels his pinky finger is his special part?
Why do you watch TV at all? 25% or more of the minutes in an hour are commercials. The “regular” programming is as worthless as they can get away with and still have an audience to sell to their advertisers.
I completely stopped watching television about 10 years ago, and I’ve never regretted it once. I avoid commercial advertising almost completely, and I’m constantly amazed that the people around me are so willing to be bombarded with such manipulative and degrading commercials whose entire purpose is to try and make you want to buy something you wouldn’t otherwise want to buy. A nation of consumer sheeple. I just say no.
…I became an internet junkie instead. But at least I can block all the ads.
#18 written by -insert name here-
about 2 years ago
I love advertisements, as illistrated by Lums link, they offer humor. Some of them are crap, but I enjoy the thirty second blips designed to attract my attention.
Sometimes when I’m fastforwarding through comercials on a show I recorded, I’ll stop and rewind to watch a comercial I like. I also hate watching TV with one of my friends because he Tivos everything, and skips all the comercials.
about 2 years ago
Inspired. Though, as ever, I’m somewhat surprised by just how blunt US TV ads are.
about 2 years ago
It’s not so much that they’re blunt as that they assume the IQ of the average TV watcher is somewhere near that of the family dog, and adjust their pitches accordingly.
I’m not saying they’re wrong, mind you.
about 2 years ago
If I’ve been enjoying generic yogurt (Great Value brand or any other generic equivalent) my whole life does that make me a man?
Think I’ll have my (Gets up and walks to the frig)… Doh! The children have eaten my blue berry swirl, AAAAAAgin!
D-0ne, leaves on a quest for food to go with his morning Etodolac.
about 2 years ago
Well Im male and I frequently eat generic plain yogurt.
So Im not sure if doing it makes you a man but its possible.
On the other hand I suspect eating cheesecake, mocha, strawberry blend custard yogurt does make you a woman.
about 2 years ago
All of those yogurts taste like flavored library paste. And that’s pretty much what they are.
about 2 years ago
my own company is going through this.
and holy crap i know that girl.
about 2 years ago
Huh. I prefer plain, real, unflavored yogurt to that disgusting flavored, overly-sweet crap. I had a sex-change and no one told me?!?
about 2 years ago
LOL this is so true it hurts! Thanks for the link
I got a really good laugh out of it.
about 2 years ago
It doesn’t matter what fruit or pie filling or whatever else you add to yogurt, it still tastes like a glass of milk you left sitting in the kitchen window for 2 weeks.
about 2 years ago
Haha, that’s awesome! I’ve been a yogurt fanatic since I was about 8 years old, and I must confess that I’m female.
But ewwww… the ones they sell lately are all sugar.
Oh, and I don’t wear grey hoodies, sorry.
about 2 years ago
French Vanilla was the staple flavor of my youth; none of that preserved, pseudo-fruit at the bottom. All yogurt ’til the last scoop.
As for gender-bias in advertising; meh, visual stimulus is the path of least resistance in subliminal messaging, that’s why it’s effective. If yogurt advertising is political, it should target the largest base: contemporary, health-conscious, sub/urbanite women fitting that demographic nicely. Beer commercials should be aimed towards making me laugh.
about 2 years ago
There is nothing sexier than a woman in a grey hoody. (per me)
Unless it’s a man in boxer shorts lit by a 22 inch widescreen monitor. (per my wife)
about 2 years ago
You know, at first I thought, “Boy, this lady sure if funny to find these nuggest of commercials and point out how stupid they are.”
Then I realized that if I just watch a commercial and then ask myself, “What did I really just see and hear?” I’d be laughing just as hard.
Or crying. I should be crying.
about 2 years ago
I don’t know…I think yogurt companies might be equal opportunity targeters:
http://www.theonion.com/content/news/new_texas_style_yogurt_to_feed_man
about 2 years ago
current advertising bane of my existance is g-4′s random ‘male enhancement’ commercials.
they’re just…oh gods…undescribable.
about 2 years ago
The ones that say over and over “we make that SPECIAL (wink) part of the male body…”? That drives me semi insane. Suck it up and use the word! What happens if that guy feels his pinky finger is his special part?
about 2 years ago
Let me ask you this:
Why do you watch TV at all? 25% or more of the minutes in an hour are commercials. The “regular” programming is as worthless as they can get away with and still have an audience to sell to their advertisers.
I completely stopped watching television about 10 years ago, and I’ve never regretted it once. I avoid commercial advertising almost completely, and I’m constantly amazed that the people around me are so willing to be bombarded with such manipulative and degrading commercials whose entire purpose is to try and make you want to buy something you wouldn’t otherwise want to buy. A nation of consumer sheeple. I just say no.
…I became an internet junkie instead. But at least I can block all the ads.
about 2 years ago
I love advertisements, as illistrated by Lums link, they offer humor. Some of them are crap, but I enjoy the thirty second blips designed to attract my attention.
Sometimes when I’m fastforwarding through comercials on a show I recorded, I’ll stop and rewind to watch a comercial I like. I also hate watching TV with one of my friends because he Tivos everything, and skips all the comercials.
about 2 years ago
Well, this mtv is soso, but I do like their site, current.com.
about 2 years ago
They don’t refer directly for the male enhancement ones because that way you can’t sue when it doesn’t do shit.