EA buys Mythic


No, really

Still have a bunch of friends up Fairfax way, and I wish them all the best.

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  1. #1 by Amber on June 22nd, 2006

    Mark: I remain a skeptic, but also willing to wait and see. You’ll pardon us if, with regards to EA, we have only their past behavior to predict their future behavior. I’m pretty sure not a single EA acquisition was followed up with “everyone, this is going to be really bad for us and you, please forgive us, it really was all about the money.”

    Also, on a completely unrelated topic, while some might see a WAR beta invite as an attempt to manipulate the blogerati, I prefer to think of it as strategic marketing to those who might be willing to sellout any journalistic integrity for an early seat. I’m just sayin’…

  2. #2 by Sweetmeat on June 22nd, 2006

    I was looking foreward to Warcraft as well. I expect I will probably even buy it just to see what it’s like if it does actually come out. Mythic one thing: no task dungeons till the game has completely matured please. Having played DAoC from the week after launch till a few months after TOA, then rerolling on the Old School servers after they came out … the task dungeons killed all emersion in the game. They were a fast way to get to 50 so you could RvR … I can see that but they killed the rest of the game entirely.

  3. #3 by Raz on June 22nd, 2006

    Seeing as how they’ve killed 2 MMOs I was looking forward to in a row (Battletech, UO2) while taking large dumps on the few they manage to keep alive (Elves! In UO! Just like WoW! Buy our game! Please?) it really doesn’t matter what promises about WAR are made. If I recall, a guy named GL-Jeff made a lot of very impressive promises about a freeform UO and negative ping code.

    Talk is cheap, actions speak volumes, and EA has such a bad track record with the informed gaming community that it’s hard for anyone to take promises from someone in their camp seriously anymore.

  4. #4 by Riprend on June 22nd, 2006

    Mark:

    If you take any piece of feedback away from this, please take this: No matter how much money you offered to discount EA, you couldn’t have gotten anyone with the authority to say so to talk publicly about how they haven’t served the MMO community well.

    Remember that E&B was at 30K subscribers when it was cancelled. That’s still a lot of money. They would’ve made up the development money in reasonable time span at that rate. It was a modest success. Modest successes are prime tax deferrals for Madden’s profits.

    Note that it’s you who’s having to go around defending yourself for the publisher’s former actions. No one from EA would ever have done that for you. If they’ve changed, they haven’t changed that much. You find someone at EA to talk with candor about why they have augured the MMO market so far and how they plan to change that, and I will have full faith and confidence in this partnership, and I’ll even buy an extra box.

    Furthermore, you now have to do what no licensed MMO property has done to date – you have to absolutely hit this out of the park. You probably have to sell more boxes than Dawn of War sold, and you have to sell thousands upon thousands more than any other Games Workshop-licensed computer game sold.

    I don’t know what was in the language of the contract, but I can probably guess a few things. I’m wagering EA has hefty performance guarantees for WAR, and they’ll lose relatively little money to pull out for a tax deferral if WAR doesn’t blow out the barrel. And I can’t imagine that they don’t have authority as when to say WAR hits shelves – after all, that’s their job, to put it on shelves. And the shelf date has been the breaking point in more than one instance.

    I’m not saying you can’t do these things or that this might be the best move. But now, if WAR is a modest success, instead of a trimmed-back office Christmas party, it will be pink slips. Now, if Mythic hits it out of the park, it’ll be champagne and caviar in the cubes…but given the license’s record, given licensed MMOs records, given market saturation, the odds are long. Real long.

  5. #5 by D-0ne on June 22nd, 2006

    Mark,
    Did you get those things in writing from EA or did they just hint at those things?

    ;^)

    I know how young you are and all…

  6. #6 by BugHunter on June 22nd, 2006

    Riprend really hit the kicker of this whole thing. It’s Mark that is doing the explaining. EA isn’t stepping up to say they’ve screwed up in the past and are giving Mark free reign on this one.

  7. #7 by D-0ne on June 22nd, 2006

    Co-worker just had a good one: “Ha, I bet the women who date O.J. have good things to say about his promises too.”

  8. #8 by SirBruce on June 22nd, 2006

    I find it funny that, despite the long list I posted (which isn’t even complete) of EA’s MMO failures, I am actually one of the few who seem optimistic about this deal. Maxis and Tiburon seem to be able to work in the EA system; let’s see if Mythic can do the same. I also want to point out to Riprend that 30K subs to a big company like EA *is* a losing proposition, because they can allocate those employees elsewhere on more productive projects. I don’t know if Mark got anything in writing about DAoC, but there certainly is a risk that in a couple of years, if DAoC’s subs dip below 50K or something, that EA will want to pull the plug. But I don’t think there’s anything to worry about until Warhammer comes out, at least.

  9. #9 by Freakazoid on June 22nd, 2006

    Mark, of all the things I thought you were, I never figured you to be a ginormous sucker. Other than the horrible ToA expansion and your penchant for screwing over my favorite class and a few others, you have been fairly level-headed. EA must’ve fired off the biggest line of bullshit in their arsonal to get your company on board.

    For your company’s sake, let’s hope EA really will turn things around just for you. I still am interested in WAR, but only because I don’t think EA will suddenly revamp your year+ of development to install the typical EQ grind. I could be wrong, though.

  10. #10 by Boanerges on June 22nd, 2006

    EA, in many ways, is like a good-for-nothing rich man. He looks good, he’s rich and all the women of the neighborhood want to be his girl and ride in his shiny car. But when they become his girl they find the ugly side. He yells at them, degrades them, beats them and then moves on. The next girl always believes that the others didn’t deserve him. That they didn’t understand him. That they will be the one who meets his needs and whom he treats like a queen. And in the end they all wind up battered and broken in the gutter, realizing, far too late, what fools they’d been. And as they yell warnings to the next girl she just shrugs it off as the cycle repeats itself.

    I would love to believe that Mythic is finally “the one” for EA. That this will be the company/game that wasn’t run into the ground. But nobody at Mythic can convince me of that. It’s a shame too because I can’t think of anyone with anything bad to say about Mythic either. It’s not Mythic’s credibility in question here, it’s EA’s commitment. I really, really, really want to believe Mythic can change EA but I fear this is just the latest in a long string of promising companies who saw joining with EA as a way to improve themselves and found that, when they didn’t meet EA’s titanic goals, they were all dumped in the gutter and their games were shut down and burned in a giant bonfire. There’s a history here and it’s apparently been ignored.

    I wish you well, Mark. I truly do. And I hope WAR is everything you and EA hope it will be. Because, if it’s not, this could be Mythic’s legacy.

  11. #11 by Ghiest on June 22nd, 2006


    A well executed Battletech MMORPG would be awesome. What did that get cancelled? Oh, yeah. EA. By definition, it would not have been well executed. =/

    I got to alpha test the early parts of battletech 3025 and it had some serioulsy good ideas in it … I still can’t fathom why they canned it :(

    Being a hardcore (and oldschool) mechwarrior/battletech pen/paper/boardgame fan it was my dream come true too … ah well, didn’t they sell on the liscense to Microsoft ?

  12. #12 by Raz on June 23rd, 2006

    Microsoft was licensing it to EA for the game.

    Microsoft still owns the rights, and is basically sitting on them and not doing a damn thing with it.

    Your dream is going to be a -while- in the making.

    Mine too, but I gave up years ago.

  13. #13 by Trol on June 23rd, 2006

    I had some friends in the industy inquire about the Shadowrun License as well. Microshaft said they hold the license, don’t plan to do anything with it, and will not license it out to any one else.

  14. #14 by Elistor on June 23rd, 2006

    Uhh as to the shadowrun thing… I WISH that was true. http://www.e3insider.com/products/?productID=TK7T8OS11C

  15. #15 by Wanderer on June 23rd, 2006

    What Boanerges said.

    MBJ, how much did they pay you to hand your people over to the “planned crunch time” crowd?

  16. #16 by Dave on September 7th, 2008

    When is Dgate coming back Mark?

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