Another entry from the “stop and let the rest of the world catch up” department, Business Week Online has declared that the electronic entertainment industry is on the “cusp of a five year cycle.” Columnist Mara Der Hovanesian is mostly impressed with Electronic Arts’ massive package.
“For Electronic Arts (ERTS), the party may have only begun,” she mumbles at the onset of her big love-in. She goes on to predict that EA’s upcoming retail harvest will touch the twenty billion dollar mark.
One cannot argue with facts, and the fact remains that Electronic Arts does in fact remain the only major publisher to actually post a profit of late. In an industry whose largest office supply expenditure seems to be red pens, that is an accomplishment in and of itself. It is key to point out, however, that EA’s largest office cost-reduction action was the castration of Origin Systems. Way to go, EA. You have to love a company who isn’t afraid to destroy lives in order to stuff a few extra dollars in the vest pockets of the “old boys upstairs.”
So keep on buying and playing your 3D accelerated barbie doll dress-up sim games and your bovine tamagotchi populous titles. Every dollar is another vote that says, “Oh yeah! Keep on cancelling costly products. Keep on cranking out top notch graduates from Origin University. I love it, can’t get enough of it.”
Nah, I’m not bitter at all.